Way back at the start of the internet era, we had no problem waiting up to 10 minutes for a website to load. Depending on how old you are, you may also remember that it was quite normal for websites on the internet to be slow – at least compared to how fast they are today.
Fortunately, the Internet has evolved tremendously since then, and it’s still evolving all the time. It is of course good for all of us that the internet is getting faster, but it also places great demands on website owners. Those who visit your website expect it to be lightning fast, and if it is just a few seconds too slow, there is a high risk that the visitors will leave the website and go to one of your competitors’ websites.
Speed has become paramount, and with a slow website, online businesses will struggle to remain profitable. There are thus many advantages to speed optimization of websites.
There are thus many disadvantages to having a slow website. However, it also means that there are many very important benefits to having a fast website. In this article, we go in depth with a number of the benefits of having a fast website.
17 Advantages of speed optimization of your website
1. Better ranking on Google
One of the biggest advantages of speed optimizing your website is that it results in better rankings on Google. The speed is crucial for how high your website ranks on Google. How high you rank on Google is one of the most important factors in your online success. Millions of searches are made on Google every day, and if you can get even a tiny fraction of those searches to discover your website, there is huge potential for growth and revenue.
Read more about SEO speed optimization and why it is important.
When Google has to assess which websites should be ranked highest among their search results, they assess it based on many different factors. However, one of the most important factors is the speed of the various websites. Google naturally wants to ensure that it is the best websites that provide the best experiences for visitors that appear highest in their search results.
Therefore, Google has also chosen that speed is one of the primary factors that determines how high a website can rank on Google. This also means that low speeds equal low rankings, resulting in an incredible amount of wasted potential.
2. Save money on your advertising budget
When you optimize the speed of your website, there is typically a lot of money to be made in relation to your advertising budget. You can buy advertising at much better prices the faster your website is. This is because the various advertising platforms make an assessment of your website’s quality score, and then set a price for your advertisements. If your website has a low speed, it will automatically result in a poorer quality score, which thus results in higher advertising prices.
If you e.g. has an annual advertising budget of DKK 100,000, you can reduce this to DKK 25,000 by improving your quality score from 1 to 10. In other words, a speed optimization can quickly pay for itself again, as you no longer need to spend as much a lot of money on marketing as before.
3. Better conversion rate
As a website owner, you are probably well aware that the website’s conversion rate is one of the most important parameters for your website. Basically, your conversion rate tells you how many of those who visit your website take a specific action. It can, for example, be booking a meeting, buying a product or something completely different.
Internet users visit more pages and stay longer on websites that are faster. In addition, far fewer people leave the website again if it is fast. If it is slow, many choose to close it down again before it has even loaded. Several studies have actually shown that it is just as frustrating for online shoppers to wait on a slow website as it is to stand in line for a long time.
Improving your conversion rate means more revenue, which is of course the dream of every business. In addition, however, an improved conversion rate also comes with several other benefits. It includes i.a. higher search engine rankings, cheaper advertising and more.
4. Lower bounce rate
The higher a bounce rate your website has, the lower your website will rank on Google. It also results in a lower conversion rate, as well as fewer visitors. A bounce rate must therefore be as low as possible. Bouncerate is a technical term for how many people leave your website immediately before they even get to look at anything.
The speed of your website is paramount to achieving a low bounce rate.
5. Core Web Vitals
Google has made a new major algorithm update, which means that there is a new significant focus on Core Web Vitals. This update means that visitor user experience has become the most important factor in how high a website ranks on Google. Since speed plays a huge role in the visitor’s user experience, speed is therefore an all-important factor for your website’s rankings. Google has therefore highlighted that there are many advantages to speed optimization.
6. Give visitors a good first impression
The speed of your website is important to give the visitors of your website a good first impression. You probably know it yourself. If you visit a website and it is slow, then it starts a negative thought. First of all, it is annoying to have to sit and wait. In addition, it also seems unprofessional, which can make one doubt the credibility of the site. These conditions can be extremely bad for your business and the success the business is experiencing on the Internet. By getting a fast website, however, you can quickly get rid of these disadvantages.
7. Better user experience
After all, visitor user experience is paramount. First of all, it is of course important because as a company you want to give your visitors a good experience. In addition, it is also important in relation to sales. If the visitor does not have a good user experience, then the probability that the person will choose to buy something is small. In addition, the user experience is also paramount in relation to SEO, search rankings and much more. There is therefore no doubt that it is important to create a good user experience.
There are of course many parameters that are important for creating a good user experience. It can, for example, be a nice design, good text, nice pictures, etc. But, as previously described, the speed of the website is paramount. Let us optimize your website so that it becomes lightning fast.
8. Greater reach on social media
The social media have also become very intelligent in relation to their algorithms. This means, among other things, that just like Google, assesses websites based on the speed of the website, the social media do the same. Fast websites appear higher in news feeds than slow websites. In this way, postings that link to a fast website also achieve greater reach and engagement. This is one of the benefits of speed optimization that many overlook.
9. Google Crawls your website
Every month Google crawls your website, but they only crawl what their bot can reach. If you have many sites and a slow page, it can take Google several months to crawl your site, which can mean you don’t get the rankings you should have otherwise.
10. Automatic optimization
After we have optimized your site, you get a bonus with the purchase.
We make sure that all future images you upload will automatically become Webp, which is a small file, which means that your website will not be slow due to large images. So you don’t have to spend your time converting your images to other file formats – we handle that for you.
The same applies if you create a new landing page or product page, then it is automatically optimized and you don’t have to spend your time optimizing for speed.
11. Win over your competitors
After all, it’s all about beating your competitors. We live in a digitized and globalized world, where as a company you are in a constant battle for customers with many other companies. This applies especially when you have a website. You are in constant battle with thousands of other websites and it is difficult to become the website that takes the majority of the traffic on the Internet. Therefore, it is important that you really try to optimize all the different points of the website. Here, speed is one of the fundamental parts that just has to be top notch.
12. Scaling your website
Do you have a big vision for your website? Perhaps you would like to have a thousand or even several thousand visitors to your website daily? Then speed is paramount. First of all, it is important for all the different SEO reasons, as previously described. In addition, however, it is also important, as a slow website uses a lot of server resources and problems with the website’s performance will therefore quickly arise as it receives more visitors than usual. A fast website uses far fewer server resources, and is therefore in a much better position to scale, without performance problems arising.
13. Credibility
A slow website also radiates credibility. If you want to appear professional and credible to your potential customers, having a fast website is paramount. It shows that you take your business seriously and have invested in having a fast and professional website.
14. Organic link building
Link building is also important to achieve success with your website – the more people you can get to link to your website, the better. If your website is slow, then most likely not many people will link to your website. When a person links to your website, he/she sends his/her visitors to your website. If your website does not provide a good user experience, then linking to your website will damage their reputation. Therefore, speed is also crucial to get others to link to your website.
15. Less customer service
All studies point to the same thing – fast pages keep visitors on websites longer. Your potential customers look around your website and seek knowledge about your product or service. Most people want to avoid calling a company to ask a question, and since patience is short, many choose to call. The faster your site, the greater the patience, and you will increase the likelihood that your potential customer will spend more time on your site, while you or your employees will have to spend less time telling the customer about what they could have found on the website, which can save you time and money.
16. Save money on monthly plugin expenses
If you have not given your website a speed optimization, then you are probably using the generic plugins like many others. This will typically involve:
- Imagine – $10
- Nitropack – $21
- Cloudflare – $20
- Kinsta – $30
Overall, these plugins therefore cost from DKK 550. per month, which are expenses you can wave goodbye to completely after getting a speed optimization with us. In addition, our speed optimization will also give far better results than these plugins – often these plugins don’t work particularly well, and if you don’t get them updated, they can even end up having negative effects on the website.
17. Conclusion – More sales and growth
The final conclusion is thus that the speed of your website is paramount. Velocity affects extremely many factors, but basically it comes down to two ultimate factors – sales and growth. If you run a business and want to achieve success, which comes through more sales and growth in the business, then the speed of the website is something you just have to manage. Those were 17 solid benefits of speed optimization – we hope you learned something new!
You can read more about how we speed optimize websites here.
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