We have carried out a DanDomain speed optimization on Fluer.dk, which had problems with their website not performing particularly well on either computer or mobile. Therefore, we started a speed optimization of the website, which has already shown sharp results:
Results of the speed optimization:
Speed on computer: From 52/100 to 94/100
Speed on mobile: From 26/100 to 69/100
This increase in speed has so far resulted in:
- A big boost in organic visibility (100 new keywords in the top three on Google)
- A big boost in organic traffic
Who is Fluer.dk?
Fluer.dk is Denmark’s leading destination for fishing enthusiasts and boasts the country’s largest selection of fishing gear at competitive prices. Regardless of whether you are a beginner or an experienced angler, Fluer.dk fulfills all your fishing needs, from rods and reels to waders and specialized clothing. Located in Vejle, they not only offer a comprehensive online shopping experience, but also provide expert guidance on choosing tackle, fishing spots and more.
In addition, they emphasize the importance of being prepared for all weathers, offering an assortment of clothing for all conditions, so you never miss out on that dream catch.
Case: DanDomain speed optimization of Fluer.dk
Speed optimization of fluer.dk means optimizing the loading time on the webshop’s various pages so that they can achieve a high score on Google PageSpeed Insights. Google uses this score to assess the website’s Quality Score, as well as how high the website should rank in Google’s search results.
Results:
Via data from Google Pagespeed Insights, we can see the drastic improvements that have taken place in the website’s speed:
- From 52/100 to 94/100 on computer
- From 26/100 to 69/100 on mobile
Google has noticed that too. Fluer.dk has already experienced a large increase in their organic visibility with 100 new keywords at the top of Google:
*Organic keywords on Google when we completed the optimization.
*Organic keywords to this day.
In addition to the increase in organic visibility, results like these will also undoubtedly result in:
- A higher quality score: “Quality score” eller kvalitetsscore er en vurdering af brugeroplevelsen på din hjemmeside.
- A higher conversion rate: Users’ patience is limited. If your website loads quickly, chances are higher that users will stay on your website and complete the desired action,
- A lower bounce rate: Bounce rate is the percentage of visitors who leave a website after viewing only one page.
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