Magento speed optimization of Pulsure.dk: 41% increase in organic traffic

Learn more about our speed optimization of Pulsure.dk and what results it has created for the webshop.
pulsure-riised

Pulsure.dk Makes a living selling heart rate monitors and lifestyle products online. Therefore, good rankings, effective ads campaigns and a good user experience are essential for their success. For that reason, they contacted us here at Riised, and we started the optimization right away. We solved their speed problems quickly and Pulsure.dk can now benefit from having a lightning-fast website that provides good experiences and converts customers efficiently.

Pulsure.dk boasts an impressive 4.9-star rating on Trustpilot, based on reviews from 7,686 satisfied customers. If that doesn’t demonstrate their success and professionalism, what does?

Speed ​​on computer: From 24/100 to 90/100

Speed ​​on computer: From 24/100 to 85/100

Speed ​​on mobile: 17/100 to 79/100

This increase in speed has so far resulted in: 

  • 41% increase in organic traffic
  • From 932 keywords in position 1-3 to 1,366 keywords.
  • From 792 keywords in position 4-10 to 983 keywords.

Who is Pulsure.dk?

Pulsure.dk is more than just a Danish webshop; it’s your ultimate destination for the finest pulse and lifestyle products. Here you can discover a premium range of heart rate monitors, designed to monitor your heart rate every day – whether you’re in the office or on the run. In addition, they offer an exclusive range for home training, cycling and outdoor adventures. Dive into a world of quality and style with Pulsure.dk.

Case: Magento speed optimization of Pulsure.dk

Speed ​​optimization of Pulsure.dk is therefore about;

  1. Optimizing the website so that it achieves good scores in Google PageSpeed ​​Insights.
  2. With the new speed, they will experience increased organic traffic, increased conversion rate and a lower bounce rate.

Results: 41% Increase in organic traffic

Via data from Google Pagespeed Insights, we can see the drastic improvements that have taken place in the website’s speed:

  • From 24/100 to 84/100 on computer
  • From 17/100 to 79/100 on mobile

Google has also noticed this increase in speed. In a short time, the shop has gone from having:

  • 31,587 organic visitors to 44,679 organic visitors per month (41% increase)

*Organic traffic before optimization.

*Organic traffic today.

  • 932 keywords in position 1-3 to 1,366 keywords.
  • 792 keywords in position 4-10 to 983 keywords.

*Organic keywords before optimization.

*Organic keywords after optimization.

In addition to the increase in organic visibility, results like these will also undoubtedly result in:

  • A higher quality score: “Quality score” or quality score is an assessment of the user experience on your website.
  • A higher conversion rate: Users’ patience is limited. If your website loads quickly, chances are higher that users will stay on your website and complete the desired action,
  • A lower bounce rate: Bounce rate is the percentage of visitors who leave a website after viewing only one page.

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