Shopify speed optimization of Nippon.dk: 100% increase in organic rankings

nippon speed optimization by riised

We have carried out a thorough speed optimization for Nippon.dk, which has led to strong results for the website. Nippon now has a website with lightning-fast loading times that strengthens their online visibility, as well as creating growth in the number of both conversions and visitors.

Results of the speed optimization:

Speed ​​of computer: From 28/100 to 95/100
Speed ​​on mobile: From 16/100 to 74/100

This increase in speed has so far resulted in:

  • 100% increase in top three organic rankings on Google

Who is Nippon.dk?

Nippon.dk is the perfect webshop for anyone who loves martial arts and pushing themselves. Nippon sells all the equipment you need to practice martial arts – whether it’s karate, boxing or something else entirely. In addition, they sell regular training equipment, such as crossfit equipment and strength training. In addition, they also sell products within the claims treatment category. All in all, a popular webshop, which is especially loved among martial arts practitioners.

Nippon has done well on the Danish market and is growing steadily, but the speed of their website has kept them from achieving their full potential on both Google search and Google ads. As a starting point, the website had a speed of 59/100 on computer and 21/100 on mobile. Nippon.dk is based on Shopify, which is one of the platforms we are experts in optimizing.

This leads us to the case of getting their website speed optimized.

Case: Speed ​​optimization of a webshop with a wide product selection

Nippon.dk is a large webshop with a huge product selection, countless individual product pages and product images. However, this is no problem for our Riised speed optimization.

We started the process of speed optimization and shortly afterwards a test through Google PageSpeed ​​Insights could show that there had been drastic improvements in the speed of the website. It all happened, as always when we optimize for speed, without any downtime or lost sales.

Results: Concrete results as a result of the optimization

The speed optimization has in a short time led to strong performance improvements, which can be seen in the picture above. An improvement in speed of this caliber brings many other indirect benefits.

The results speak for themselves:

  • From 28/100 to 95/100 on computer
  • From 16/100 to 74/100 on mobile

Significant increase in organic rankings

We completed and completed the speed optimization on April 13, 2023, where Nippon had 84 organic keywords in positions 1-3 and 172 keywords in positions 4-10.

A few months after the speed optimization, they have experienced a doubling of keywords in positions 1-3 and a significant increase in keywords in positions 4-10. They have now:

  • 165 keywords in position 1-3
  • 259 keywords in position 4-10

Shortly afterwards, the results are a significant increase in the webshop’s visibility on Google, which of course also results in a significant increase in organic traffic.

In addition to improved organic visibility, one can benefit from the following benefits from such results:

  • Strengthened quality score: “Quality score”, often referred to as “quality score” in Danish, evaluates the user experience on your website. By fine-tuning the page loading speed, you can improve the user experience, which can positively affect your ranking with search engines such as Google. A higher score can result in a better position in search results and thus increase your website’s traffic.
  • Improved conversion rate: Given the known patience limit of users, a web page that loads quickly can increase the chances that they will take certain actions, such as subscribing to a newsletter or completing a purchase. In short: A fast loading time can optimize user interaction.
  • Decreased bounce rate: Bounce rate is the percentage of visitors who visit only one page and then leave the site. If your page has a slow load time, it may mean that visitors leave it before it is fully loaded. By improving your web page load time, you can cut down on these premature departures, which can lower your bounce rate.

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