Shopify speed optimization of Stelton.dk: 84% increase in organic traffic

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We have made a speed optimization of Stelton.dk, which has resulted in sharp results for the shop. It includes i.a. a better user experience for visitors, as well as large increases in organic traffic. We will go into all this in a little more depth in this case.

Results of the speed optimization:

Speed of computer: From 71/100 to 99/100
Speed on mobile: From 35/100 to 97/100

This increase in speed has so far resulted in:

84% increase in organic traffic
51% increase in top three organic keywords on Google
15% increase in number of conversions
30% increase in turnover

Who is Stelton and what do they offer?

Stelton is an innovative, Danish design house, founded in 1960, whose goal is to create timeless and functional design that makes everyday life more beautiful. Design that is sustainable because it holds up aesthetically and in terms of quality, so you can enjoy it for many years and pass it on to new generations.

Iconic designs such as Arne Jacobsen’s Cylinda line and Erik Magnussen’s EM77 thermos jug are Stelton’s DNA, and the long-lasting, functional products are in homes and offices all over the world.

Case: Shopify speed optimization by Stelton:

Stelton was launched in 1960 and has been competitive ever since. But in the digital world we live in today, it is important to have a solid online presence. Stelton felt that improvements were needed on the speed front and therefore chose to contact us at Riised and together we made a plan for how it should all take place.

Results: 84% increase in organic traffic

Via data from Google PageSpeed Insights, we can see the sharp results that the speed optimization has created for Stelton. Their speed has increased from:

71/100 to 99/100 on computer
35/100 to 97/100 on mobile

Google has also noticed the new speeds. Their organic traffic has increased from 4,546 monthly visitors to 8,385 monthly visitors:

*4,546 in organic traffic the day we completed the speed optimization.

*8,385 in organic traffic to date.

The increase in organic traffic comes from strong increases in their organic rankings. Here they have increased from 161 keywords in the top three to 244 keywords in the top three: