Shopify speed optimization of Den Sidste Flaske: Over 200% increase in organic visibility

Den sidste flase speed optimization guide

Den Sidste Flaske is a webshop with a wide catalog and a large selection of all kinds of wine, which places great demands on speed optimization. However, it is not a problem for us and we started the speed optimization immediately.

Results of the speed optimization:

Speed ​​on computer: From 26/100 to 95/100

Speed ​​on mobile: 17/100 to 82/100

This increase in speed has so far resulted in:

  • From 85 keywords in position 1-3 on Google to 267
  • 200% increase in organic visibility

Who is Den Sidste Flaske and what do they offer?

den sidste flaske

Den Sidste Flaske was the first wine shop to do it locally-digitally with current marketing at eye level.

Julie and Tobias, who have started Den Sidste Flaske, have a fundamental urge to shake up a dusty wine industry and make wine accessible and understandable to everyone.

Now they have finally managed to gain a stable and present foothold in the conservative industry, which the wine trade has been for many years, where it primarily catered to highly cultured connoisseurs with a tendency towards snobbery.

In just a few years, they have gone from being an idea propagated in the head of a young man and woman to being one of the country’s most popular wine shops with more than 500 different wines on the shelves, over 1,000,000 bottles in stock and with a growing community of +100,000 happy wine lovers.

Case: Shopify speed optimization of The Last Bottle

Den Sidste Flaske experienced major problems with their website being slow. The slower page speed resulted in many potential customers leaving the site before completing a purchase. This made it clear that they needed a speed optimization to improve their website’s performance.

The results: Over 200%% increase in organic visibility

Here the results also speak for themselves. You can clearly see that our speed optimization has had a positive effect on their speed. Their speed has gone from:

  • Speed ​​on computer: From 26/100 to 95/100
  • Speed ​​on mobile: From 17/100 to 82/100

If you take a look at their organic keywords, you can see that there has been a big increase. Here they have increased from 85 keywords to 267 keywords in positions 1-3 on Google:

organisk søgeord

*Organic keywords just before we completed the optimization.

organisk søgeord

*Organic keywords today.

After a speed optimization like this, you will experience, among other things:

  • Better rankings on Google, which creates more organic traffic for the webshop.
  • Better Quality Scores, which create a more efficient advertising budget.
  • A lower bounce rate, which means that the webshop gets more out of their current visibility.
  • Higher conversion rates, which make the webshop’s current and future traffic more efficient.
  • A better user experience for the visitors, which makes the webshop appear more professional.

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