Speed ​​optimization of Grejfreak.dk: Conversions increased by 30%

We have successfully performed a crucial speed optimization for Grejfreak, leading to impressive results. Grejfreak’s website now features lightning-fast speeds, preparing their business for unprecedented growth on both mobile and desktop platforms.

Results of the speed optimization:

  • Speed ​​on computer: From 51/100 to 97/100
  • Speed ​​on mobile: From 6/100 to 77/100

This increase in speed has so far resulted in:

  • A 30% increase in conversion rate
  • An increase in their Quality Score of 2-3
  • From 1,000 keywords in the top three to 1,419 keywords in the top three on Google

Grejfreak: Hvem er de og hvad tilbyder de?

Grejfreak.dk is your go-to online shop for those who live an active life. They offer a wide range of products, from military equipment and outdoor clothing to hunting equipment. If you have a passion for the outdoors and an active lifestyle, Grejfreak is tailor-made for you.

Despite their roaring success in Denmark’s outdoor market, their website’s speed had lagged behind. First check showed a low 6/100 on mobile and 51/100 on desktop – which signaled room for improvement.

Enter our team, equipped with expertise in SEO speed optimization.

Case: Hastighedsoptimering af Grejfreak

With a problem-free and efficient process, we quickly turned things around for Grejfreak.dk. The site experienced no downtime or loss of sales. In no time, Grejfreak started reaping the benefits of a high-speed website.

Resultater: Øget konverteringsgrad og rangeringer på Google

Examining Google PageSpeed ​​Insights, Grejfreak’s improvements are inevitable. The site has gone from below average speeds to blazing fast both on desktop and mobile.

The results speak for themselves:

  • An impressive 30% increase in conversion rate.
  • Improved Quality Score by 2-3 points on Google Ads.
  • From 1,022 keywords in the top three to 1,419 keywords in the top three on Google

*Organic keywords before our speed optimization.

*Organic keywords today.

Investment in speed optimization – What has Grejfreak.dk got out of speed optimization?

Improving the conversion rate

The conversion rate is a decisive measure of a webshop’s effectiveness. It is a ratio between the number of visitors and the number of those who make a purchase. For example, if the conversion rate is 1%, this means that for every 1,000 visitors, 10 buy something. A 30% increase in conversion rate will bring this number up to 13 buyers per 1,000 visitors. This means that for every 1,000 visitors there will be 3 more buyers than before. If we assume that the average purchase value remains constant, this means that revenue will increase by approx. 30%. This is a significant increase that will directly affect the bottom line.

Improving the quality score in Google Ads

The quality score in Google Ads is an assessment of the quality and relevance of both your keywords and PPC ads. A higher quality score can lead to both higher ad positions and lower costs per ad. click. It is an important measure of the effectiveness of your paid ads. If you can improve your Quality Score by 2-3 points, it can potentially lead to a 20-30% savings on ad spend. This will free up a significant portion of the budget that can be spent on other aspects of the business. In addition, it can also lead to a 25% increase in the number of visitors coming in through your ads.

This will bring the number of buyers per 1,000 visitors up from 13 to 16.25, which further improves turnover.

Improving SEO

An increase from 1,000 to 1,419 keywords in Google’s top three results is a significant improvement. This will mean that more people will find your customer’s webshop when searching for relevant products or services. This can potentially lead to a 40% increase in organic traffic. With the improved conversion rate, the number of sales per 1,000 visitors increase from 13 to 18.2. This will result in an even greater increase in turnover.

Ultimately, these improvements can lead to a significant increase in both revenue and the bottom line. With better conversion rates, a higher quality score in Google Ads, and improved SEO, your client can look forward to a better Return On Ad Spend (ROAS), higher revenue, and a healthier bottom line.

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