Hafaro.dk has tried several different speed optimizations, but never quite got the results they needed. That was until they discovered Riised’s speed optimization.
That is why Hafaro chose to contact us about having their webshop optimized for speed. Ever since, Hafaro has been very satisfied and the owner of Hafaro, Martin, has stated that it is one of the best investments he has made.
Results of the speed optimization:
Speed on computer: From 79/100 to 99/100
Speed on mobile: From 30/100 to 91/100
This increase in speed has so far resulted in:
- The conversion rate has increased to over 7%
- 109% increase in organic traffic
Hafaro: What does Hafaro offer?
Hafaro.dk is a webshop that sells a lot of high-quality well-being and care products. Here you can e.g. buy special pillows and massage products.
Because Hafaro creates all of their revenue through the internet, organic traffic and Google Shopping are some of the most important traffic channels for Hafaro.
Therefore, a speed optimization was exactly what was needed to take Hafaro.dk to the next level.
Case: Magento speed optimization of Hafaro.dk
Hafaro.dk was an exciting case, which we started working on right away. Shortly after Hafaro had ordered the speed optimization, we had created the results that Hafaro.dk had been looking for for so long.
Martin, who is the owner of Hafaro.dk and an experienced entrepreneur, has subsequently stated to us:
“If I were to start a new webshop today, I would start by having a speed optimization done before I focus on SEO and the conversion rate.”
The process: “Riised are experts who take care of every problem”
Martin was also particularly satisfied with the entire process where we optimized Hafaro. If he experienced small problems during the optimization, he could easily get hold of us immediately, after which we solved the problems immediately. Since then there hasn’t been a single problem.
In a subsequent conversation with Martin, he stated, among other things, that one of the things he really enjoyed about Riised is that “Riised are experts who are always ready to take care of any problem.”
The results: 109% increase in organic traffic and a conversion rate of over 7%
If you look at the speed improvements alone, you can already calculate that it will lead to good results. The speed of the website has increased:
- From 79/100 to 99/100 on computer
- From 30/100 to 91/100 on mobile
The organic traffic has increased by almost 109% from 19,375 monthly visitors to 40,632 monthly visitors:
*The organic traffic just before we completed the optimization.
*The organic traffic today.
The increase in organic traffic comes from the website experiencing significant increases in their organic rankings. In positions 1-3 they have gone from 321 keywords to 848 keywords and in positions 4-10 from 1,021 to 1,896 keywords.
*Organic keywords just before we completed the optimization.
*Organic keywords today.
Martin has told us that the optimization has also resulted in:
- Their conversion rate has increased to over 7%.
- They experience a significantly greater amount of organic traffic
- In the first half of January 2023, they have traded for the same as they did in the whole of January 2022
- They have risen to positions 1 and 2 on many different keywords.
Martin has said that although Hafaro has obviously worked on several different things which have created these results, he has no doubt that the speed optimization has definitely played a big role in the results.
Danish 
English 
