WordPress speed optimization of New Nordic Home: 70% increase in organic traffic

We have performed a speed optimization for New Nordic Home, which has resulted in impressive results that can help take New Nordic Home to the next level.

New Nordic Home contacted us about having a speed optimization done, as their current speed – especially on mobile – was keeping them from achieving their full potential.

We naturally took that task on ourselves and we immediately set about optimizing their website.

Results of the speed optimization:

Speed ​​on computer: From 13/100 to 91/100

Speed ​​on mobile: From 04/100 to 61/100

This increase has so far resulted in:

  • From 516 keywords in position 1-3 on Google to 930 keywords
  • Almost 70% increase in organic traffic: from 5,878 visitors to 9,948 visitors

New Nordic Home: What do they sell?

new nordic home

New Nordic Home is a home and interior webshop that sells designer furniture and accessories of the highest quality.

A webshop with such a large catalog and as many images as New Nordic Home’s can quickly become slow, which damages the user’s experience and thus also the shop’s conversion rate.

Additionally, slow speeds also hurt their Quality Score, rankings on Google, and more. Since all these factors are particularly important for New Nordic Home’s success, it naturally made good sense to have a speed optimization done.

Case: WordPress speed optimization of New Nordic Home

The aim of the speed optimization of New Nordic Home will therefore be to take the speed of their shop to the very top so that a slow website is not something that stops their website from achieving success.

Conversely, a fast website will help them achieve their goals. Through our speed optimization, they can take their weaknesses of slow load times and turn them into their strengths.

The process: Fast results

New Nordic Home’s own review on Trustpilot tells very well how the whole process went.

There was a simple problem with a plugin on the website afterwards, but as always, we of course made sure to solve this problem right away.

All in all, just days after ordering their speed optimization, New Nordic Home could enjoy that they now have a lightning-fast website that is ready to be lifted to new heights.

The results: 70% increase in organic traffic

You can clearly see that our speed optimization has had a positive effect on New Nordic Home’s speed. Their speed has gone from:

  • Speed ​​on computer: From 13/100 to 91/100
  • Speed ​​on mobile: From 04/100 to 61/100

Google has also noticed the new results, which has meant that they have achieved a new favorable position on Google:

organisk trafik

*5,878 organic traffic the day we completed speed optimization

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*9,948 in organic traffic to date

The increase in organic traffic comes from a large increase in their organic keywords from 516 keywords in position 1-3 on Google to 930 keywords:

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*Organic keywords just before we completed the optimization.

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*Organic keywords today.

In addition to the increase in organic visibility, results like these will also undoubtedly result in:

  • A higher quality score: “Quality score” is an assessment of the user experience on your website. If your website loads quickly, users will have a better experience, which can result in a higher quality score from search engines like Google. This can also lead to better rankings in search results, which can increase traffic to your website.
  • A higher conversion rate: Users’ patience is limited. If your website loads quickly, the chances are higher that users will stay on your website and complete the desired action, whether it is signing up for a newsletter, making a purchase or something else. A fast website means less waiting time for the user, which increases the likelihood of conversion.
  • A lower bounce rate: Bounce rate is the percentage of visitors who leave a website after viewing only one page. If your website is slow, users may decide to leave it before it even finishes loading. By improving website speed, you can reduce the number of people leaving your website prematurely, which will result in a lower bounce rate.

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