We at Riised.dk are proud of our collaboration with Factofly.com, where we have carried out an extensive speed optimization of their website. The results have been impressive and have had a positive impact on several areas of their online presence.
Results of the speed optimization:
Speed on computer: from 52/100 to 99/100
Speed on mobile: from 30/100 to 95/100
This increase in speed has so far resulted in:
- From 526 monthly visitors to 1,518 monthly visitors
What does Factofly offer?
Factofly offers an easy and hassle-free path to freelancing and independent business operations. At a time when the labor market is experiencing an increasing trend towards more flexible and individual work options, Factofly seeks to be the platform that facilitates the transition and strengthens small businesses. A flashy title is not necessary here; whether you are a freelancer, solopreneur or CEO, you are welcome at Factofly.
With roots in entrepreneurship and a history dating back to childhood days selling watermelons, the creator behind Factofly has a deep understanding of the value of simplicity and smooth operations in business. This foundation characterizes the service, where the primary goal is to make it easy to choose an independent working life without worrying about administrative barriers and complexity.
Case: WordPress speed optimization of Factofly.com
The purpose of optimizing Factofly will therefore be to take their slow loading times to new heights, so that Factofly can get the most out of their website.
With good speeds, Factofly’s website has great potential for getting much more out of Google Ads and organic traffic.
The results: 188% increase in their organic traffic
According to Google Pagespeed Insight, FactoFly has achieved a particularly advantageous speed:
- From 52/100 to 99/100 on computer
- From 30/100 to 95/100 on mobile
The new speed has also already given the website a boost in its organic traffic. Here they have gone from 526 monthly visitors to 1,518 monthly visitors:
*Organic traffic when we started working with them on 526.
*Organic traffic today at 1,518.
This is an increase in their organic traffic of 188%
In addition to improved organic visibility, the following positive aspects can be distinguished from such results:
- Improved quality score: “Quality score”, also known as “kvalitetscore” in Danish, is an indicator of the user experience on your website. By fine-tuning the page loading speed, the user experience can improve, which can strengthen your website’s position with search engines such as Google. A higher score can place your website higher advantageous in the search results and thereby increase the number of visitors.
- Increase in conversion rate: Given the notoriously short patience of users, a web page that loads quickly can improve the chances of them taking action such as signing up for a newsletter or purchasing a product. In simple terms: Fast loading can boost user engagement.
- Fewer rapid deviations: A high bounce rate shows that many visitors only see one page on your website before moving on. A slow page can push visitors away before everything has loaded. By accelerating your web page loading speed, you can reduce these quick visits and thus lower your bounce rate.
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