RYE-Sleep.dk contacted us about having a speed optimization done on their website, which at the time was not performing particularly well.
The website was slower than average on desktop and especially slow on mobile. It would therefore be a strategically good investment for Paustian to have their website optimized. Their slow loading times kept them from achieving their full potential with the webshop.
Results of the speed optimization:
Speed on computer: From 82/100 to 100/100
Speed on mobile: From 29/100 to 91/100
Who is RYE-Sleep and what do they do?
RYE are specialists in making and creating bedroom furniture that creates a sense of calm and is designed to make people rest.
Inspired by analogical thinking, their work is a reaction to the fast pace of modern society, which affects existence through absence and disruption. They regard the late hours as a refuge – a time for reflection and to find peace in the presence:
Case: WordPress speed optimization of RYE-sleep.com
The goal of optimizing RYE-sleep.com was to get their website up to speed so they could achieve the high rankings on Google and good Quality Scores.
The primary goals of the speed optimization were:
- Higher rankings on Google
- Better Quality Score on Google Ads
- A lower bounce rate
Results: Achieves 100/100 on Google PageSpeed Insights
Via data from Google PageSpeed Insights, we can see that the speed of the website has increased from:
- 82/100 to 100/100 on computer
- 29/100 to 91/100 on mobile
In addition to increased organic visibility, such results are likely to bring the following benefits:
- Improved quality score: “Quality score”, also referred to as “quality score” in Danish, is a measure of the user experience on your website. By optimizing the loading speed, you can improve the user experience, which can potentially increase your rating with search engines such as Google. A higher score can position your website more favorably in the search results, which can lead to increased traffic.
- Higher conversion rate: With the known limited patience of users, a fast-loading website can increase the likelihood that they will take a desired action, such as signing up for a newsletter or purchasing a product. In short: A faster website can reduce waiting times and thereby increase user engagement.
- Reduced bounce rate: Bounce rate shows the proportion of visitors who leave the website after viewing only one page. A slow load time can lead to visitors leaving your website before it is fully loaded. By improving loading speed, you can minimize such premature departures, which can ultimately reduce your bounce rate.
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