WordPress Speed Optimization for havehandel.dk by Riised

Havehandel.dk, a family business and Denmark's largest online retailer of essential gardening materials like raised bed mulch and grass seed, understands the vital role of a strong digital presence in driving sales. When faced with speed-related challenges, they sought the expertise of Riised, a specialized speed optimization agency.
havehandel-spped-optimization-by-riised

Havehandel.dk, a family business and the biggest online retailer offering essential gardening materials like raised bed mulch and grass seed, in Denmark, understands the critical role of a strong digital presence in driving sales. Facing speed-related challenges, they turned to Riised, a specialized speed optimization agency. With Riised’s swift and efficient optimizations, Havehandel.dk now boasts a lightning-fast website, ensuring seamless browsing experiences and efficient customer conversions. This enhancement positions Havehandel.dk for increased online traffic and sustained growth in the competitive e-commerce landscape.

Havehandel’s CEO, Magnus Hansen left us a very valuable review on Trustpilot:


As the largest online retailer for gardening supplies in Denmark, havehandel.dk boasts an impressive reputation, with over 1,500 Trustpilot comments and an outstanding 4.8-star rating. Additionally, it has garnered over 6,500 e-mærket reviews, solidifying its position as a trusted and reputable source for gardening products.s

Speed ​​on computer: From 23/100 to 97/100

Speed ​​on computer: From 23/100 to 97/100

Speed ​​on mobile: 16/100 to 95/100

Who is havehandel.dk?

Founded by brothers Mark Nissen, Martin Nissen, and their father Jens Peter Nissen, Havehandel.dk emerged from the esteemed legacy of Holstebro Sand & Grus. With Jens Peter’s longstanding expertise in operating Holstebro Sand & Grus since 2003, the family recognized the evolving landscape of e-commerce and sought to introduce direct ordering and nationwide delivery of their goods. Mark and Martin, drawing from their prior webshop venture, embarked on the creation of Havehandel.dk in May 2016, with invaluable guidance from Jens Peter on product insights and operational intricacies. Their shared vision centered on offering transparent pricing and leveraging their profound understanding of materials cultivated through years of hands-on experience.

At Havehandel.dk, meticulous attention to quality and expedient delivery has propelled their ascent to becoming a favored destination among Danish consumers seeking essential gardening materials. Specializing in bulk bag offerings, the platform meticulously curates a selection that includes raised bed mulch, top dressing, and grass seed. Rooted in Jutland’s ethos of integrity and excellence, Havehandel.dk stands as a testament to the Nissen family’s enduring commitment to delivering exceptional products and service to their customers.

Case: WordPress speed optimization of Havehandel.dk

Speed ​​optimization of Havehandel.dk is therefore about;

  1. Optimizing the website so that it achieves good scores in Google PageSpeed ​​Insights.
  2. With the new speed, they will experience increased organic traffic, increased conversion rate and a lower bounce rate.

Via data from Google Pagespeed Insights, we can see the drastic improvements that have taken place in the website’s speed:

  • From 23/100 to 97/100 on computer
  • From 16/100 to 95/100 on mobile

In addition to the increase in organic visibility, results like these will also undoubtedly result in:

  • Higher Quality Score: The quality score, a hallmark of digital prowess, evaluates user experience by assessing factors such as content relevance, navigational fluidity, and page load speed. Speed optimization elevates website appeal, enhancing visibility and engagement across search engines and ad platforms.
  • Increased Conversion Rate: In the ephemeral realm of digital engagement, user attention spans dwindle with each passing microsecond. A swift-loading website not only captivates users but also fosters an environment conducive to decisive action. Speed optimization facilitates seamless user journeys, fostering an atmosphere where conversions thrive.
  • Reduced Bounce Rate: Bounce rate, the digital specter haunting websites, represents the percentage of visitors departing after viewing a single page. With speed optimization, websites become digital sanctuaries, enticing visitors to linger longer and explore further. By mitigating bounce rates, speed optimization fortifies the digital citadel, ushering in sustained engagement and resilience.

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