WordPress Speed ​​optimization of designhome.dk: 179% increase in Desktop

We conducted a WordPress (Woo Commerce) speed optimization for designhome.dk addressing performance issues on both desktop and mobile platforms. The results of this optimization are as follows:

We performed a WordPress (Woo Commerce) speed optimization for designhome.dk addressing performance issues on both desktop and mobile platforms. The results of this optimization are as follows:

  • Desktop speed: Improved from 34/100 to 95/100
  • Mobile speed: Enhanced from 21/100 to 84/100

This significant speed improvement has led to:

  • Noticeable increase in organic visibility
  • 179% increase in Desktop Page Speed
  • 299% increase in Mobile Page Speed
  • Significant surge in organic traffic

Who is designhome.dk?

DesignHome was started in 2018 with a focus on selling lamps and interiors that they themselves want in their homes. They began with a limited stock, which has continuously grown to now include up to 2,000 different products. They will continue to seek out new, exciting, and unique items for the home that can be purchased from them. If it’s standard lamps and furniture you’re interested in, then you won’t find it with them. They search for the unique items for your home – the ones your neighbor doesn’t have!

For them, it is essential that you as a customer are satisfied, and you will only be if you receive good service and their products are of the best quality – they can offer that.

Case: WordPress speed optimization of designhome.dk

With a problem-free and efficient process, we quickly turned things around for designhome.dk. The site experienced no downtime or loss of sales. In no time, designhome.dk started reaping the benefits of a high-speed website.

  • Desktop speed: Improved from 34/100 to 95/100
  • Mobile speed: Enhanced from 21/100 to 84/100

Before:

After:

Investment in speed optimization – What has designhome.dk got out of speed optimization?

Improving the conversion rate

Speed optimization plays a crucial role in improving the conversion rate of a website by reducing friction in the user journey. When a website loads quickly, visitors are more likely to stay engaged and explore the content, leading to a higher likelihood of conversion. Studies have shown that even minor improvements in page load times can have a significant impact on conversion rates. Additionally, fast-loading websites tend to provide a better overall user experience, instilling trust and confidence in potential customers. By prioritizing speed optimization, businesses can create a smoother and more seamless browsing experience, ultimately leading to higher conversion rates and increased sales.

Improving the quality score in Google Ads

Speed optimization can significantly impact the quality score in Google Ads by enhancing the user experience and increasing ad relevance. When landing pages load quickly and smoothly, users are more likely to engage with the content and take desired actions, such as making a purchase or submitting a form. This improved user experience signals to Google that the landing page is relevant and valuable to users, leading to higher quality scores. Additionally, fast-loading pages tend to have lower bounce rates and higher conversion rates, which further contribute to a positive quality score. By prioritizing speed optimization, advertisers can improve the performance of their Google Ads campaigns and achieve better ad placements at lower costs.

Improving SEO

In the digital landscape, speed optimization plays a crucial role in SEO. Faster loading times improve user experience, lower bounce rates, and increase dwell time, all of which are key factors in search engine rankings. Moreover, speed optimization enhances crawlability and aligns with mobile-first indexing, further boosting SEO performance. By prioritizing speed, websites can deliver a smoother user experience and improve their visibility in search engine results.

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