After Google’s latest updates, the speed of one’s website is more important than ever before. If the speed of your website is not top-notch, it will be almost impossible to be successful with SEO.
In addition, speed also plays a large role in relation to one’s Quality Score on Google Ads, which dictates how much you can get out of your advertising budget on Google Ads
Looad decided to have a speed optimization done that could give their visitors a unique experience, create better results with their Google Ads. They chose Riised and have not regretted it.
Results of the speed optimization:
Speed on computer: From 62/100 to 100/100
Speed on mobile: from 26/100 to 95/100
This increase in speed has so far resulted in:
- Close to 400% increase in organic traffic
Who is Looad.dk?
Looad.dk is a company dedicated to offering environmentally friendly and innovative solutions for charging electric vehicles, and their expertise in the field makes them a reliable partner for both private individuals and companies.
They develop and supply advanced charging stations with the latest technology that ensure fast and reliable charging of electric cars. Their charging stations are easy to use and are designed to integrate seamlessly into different environments.
Case: WordPress speed optimization of Looad.dk
The purpose of speed-optimizing their website will therefore be to create better loading times, which can create more traffic and better Google Ads, which ultimately creates more revenue and affects the bottom line positively.
The entire process of optimizing Looad.dk went exactly as it should. As always, we carried out the optimization on a staging site, so that their webshop had no downtime. Shortly after Looad.dk had contacted us, we had optimized their webshop. This optimization resulted, as we guarantee, in sharp results.
Results: Significant increase in organic traffic
Only through Looad’s numbers on Google PageSpeed Insights can we see the great progress that our speed optimization has created for the website:
- From 62/100 to 100/100 on computer
- From 26/100 to 95/100 on mobile
The website has also experienced a sudden increase in their organic traffic after the optimization. Here they have gone from 117 monthly visitors to 402 monthly visitors:
*Organic traffic just before we completed the optimization.
*Organic traffic today.
In addition to the improved organic visibility, such results will clearly lead to:
- Enhanced quality score: Quality score reflects the user experience on your website. When your page loads quickly, users get a better experience. This can increase your quality score with search engines like Google, potentially improving your position in search results and thereby driving more traffic to your website.
- Increased conversion rate: Visitors’ patience is often short. With a fast loading website, they are more likely to stay and complete a given action, such as signing up for a newsletter or making a purchase. Faster load times mean less waiting time, which can boost conversions.
- Less bounce rate: Bounce rate indicates the proportion of visitors who leave your website after visiting only one page. A slow page can lead to users choosing to leave before it is fully loaded. By optimizing the loading time, you can reduce the number of premature terminations and thereby reduce your bounce rate.
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