WordPress speed optimization of Mandesager.dk: 29% increase in organic traffic

We have carried out a speed optimization on Mandesager.dk, which has taken their speed to new heights. The new load times open up their full potential on Google and have already given their organic visibility a big boost.

Results of the speed optimization:

Speed ​​of computer: From 32/100 to 93/100
Speed ​​on mobile: From 26/100 to 85/100

This increase in speed has so far resulted in:

  • 29% increase in organic traffic
  • From 956 keywords in the top three on Google to 1,195 keywords

Who is Mandesager.dk?

mandesager

At Mandesager.dk you will find the coolest gear for men. Here you will be served the pinnacle of materialistic manhood within electronics, gadgets, food & drink, style, transport and entertainment, so that you can live out your innermost boyhood dreams or discover completely new possibilities that you had not previously imagined.

Case: WordPress speed optimization of Mandesager.dk

We carried out an extensive speed optimization for Mandesager.dk. This included compressing images, minifying CSS and JavaScript files, and optimizing the server configuration. The result was a noticeable improvement in web page loading time and performance.

Results: 29% increase in organic traffic

Via data from Google PageSpeed ​​Insights, we can see that the speed of the website has increased from:

  • 32/100 to 93/100 on computer
  • 26/100 to 85/100 on mobile

This increase in speed has also already resulted in a significant increase in organic traffic for the website. Here they have increased from 18,768 monthly visitors to 24,289 monthly visitors:

organisk trafik

*The organic traffic just before we completed the speed optimization.

organisk trafik

*The organic traffic today.

The increase in organic traffic comes from a large increase in their organic rankings. Here they are i.a. increased from 956 keywords in the top three on Google to 1,195 keywords:

organiske søgeord

*Organic keywords just before we completed the speed optimization.

organiske søgeord

*Organic keywords today.

In addition to the improved organic visibility, one can expect the following positive effects from such results:

  • Higher Quality Score: “Quality score”, often referred to as “quality score” in Danish, evaluates the user experience on your website. An improved loading speed can increase this experience, which can strengthen your position with search engines such as Google. A better score can potentially position your page more prominently in the search results, which can attract more traffic.
  • Increased conversion rate: Given users’ limited patience, a web page that loads quickly can increase the chances of them taking desired actions, such as signing up for a newsletter or making a purchase. In other words: the faster the loading, the greater the chance of user interaction.
  • Reduced bounce rate: Bounce rate angiver procentdelen af besøgende, der forlader dit site efter kun at have set en enkelt side. En tøvende indlæsningsproces kan motivere besøgende til at klikke væk, før siden er helt indlæst. Ved at forbedre din sides indlæsningshastighed kan du mindske antallet af sådanne tidlige exit, hvilket i sidste ende kan sænke din bounce rate.

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