100 Ranking Factors: The Ultimate Guide to Optimizing Your Website on Google

Achieve better rankings on Google! Gain insight into the 100 most important ranking factors and learn how to optimize your website for success in the search results
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Welcome to our comprehensive list of “100 Ranking Factors”! If you run a website and want to achieve better rankings on Google, it is crucial to understand what factors affect your visibility in search results. 

In this article, we will explore the main elements that play a role in Google’s ranking algorithm. From technical aspects like domain history and page titles to content considerations like keyword placement and user experience – we’ve got it all covered. Whether you are new to search engine optimization or experienced, this list will provide you with valuable insights and practical tips to optimize your website and reach your target audience. 

Let’s dive into the 100 ranking factors and take the step towards a stronger online presence on Google!

100 Ranking factors you should know about

Here is a list of “100 ranking factors” related to websites on Google:

1. Domain age

2. Domain history

3. Relevant keywords in the domain name

4. Lateral speed

5. Mobile friendliness

6. SSL certificate

7. Page Titles

8. Meta descriptions

9. Unique and quality content

10. Keywords in the content

11. Main headings (H1 tags)

12. Use of subheadings (H2-H6 tags)

13. Keyword Placement

14. Readability of content

15. Internal links

16. External links

17. The quality of external links

18. Link Authority

19. Number of backlinks

20. Keywords in anchor texts

21. Natural link profile

22. User Experience (UX)

23. Responsive Web Design

24. Dwell time (time spent on the page)

25. Bounce rate

26. Click-through rate in search results (CTR)

27. Availability of XML sitemap

28. Correct use of robots.txt

29. User friendly URL structure

30. The quality of images and files

31. Optimizing images (compression, ALT tags)

32. Use of structured data (schema.org)

33. Local search information (for local businesses)

34. Authority of the Site

35. Authority of the aggregate domain

36. Social media signals

37. User engagement on social media

38. Accessibility on Mobile Devices

39. Optimizing Mobile User Experience

40. Geographical location of server

41. Presence on Local Online Registries

42. User reviews and ratings

43. The weighting of the page in internal links

44. Use of headings and underlining techniques

45. The length of the content of the pages

46. ​​The quality of external links

47. Keywords in meta descriptions

48. Page structure and categorization

49. Secure website

50. Use of social sharing technology (social sharing buttons)

51. User experience for mobile users

52. Accessibility for disabled users

53. Use of natural language in the content

54. The frequency of updates to the page

55. Updating the quality of the content

56. Quality of User Generated Content

57. Placement of keywords in the domain name

58. Site structure and ease of navigation

59. Geographic relevance

60. Keyword usage in image file names

61. Use of quotation marks around keywords

62. Accessibility for Different Browsers and Devices

63. Use of correct grammar and spelling

64. Multimedia content (video, audio, etc.)

65. Link quality from trusted sites

66. Optimization of page architecture

67. Quality of Page Text Content

68. Number of internal and external links

69. The quality of connections to social media

70. Use of HTTPS Protocol

71. Keyword Use in Page URLs

72. Use of markup language (eg HTML, CSS)

73. Time spent on the website per Visit

74. The presence of valuable blog content

75. Inclusion of Business Information on the Site

76. Availability of Key Information on Front Page

77. Optimizing page load time

78. Adding video content to the site

79. Reputation of the Domain

80. Link quality from local businesses

81. Use of correct HTML tags

82. The relationship between textual content and HTML code

83. Compliance with Google Guidelines

84. The quality of technical SEO

85. The quality of the site’s security

86. Availability of Contact Information

87. Use of responsive images

88. The quality of external link structures

89. Accurate and updated contact information

90. Correct configuration of XML sitemap

91. Optimizing meta-robot tag settings

92. The quality of ratings and reviews

93. Integration of social media platforms

94. Presence of interactive elements

95. Optimizing image sizes

96. Presence of Shared Content on Social Media

97. Number of visits to the website per Time unit

98. The page’s position in the search engine results

99. Site Content Update Frequency

100. User experience on different devices

Note that this list is based on general knowledge of search engine optimization and may vary over time, as Google’s algorithms and ranking factors are constantly updated.


We hope this comprehensive list of “100 Ranking Factors” has been a valuable resource for you in your quest to improve your website’s visibility on Google. As we have seen, there are many different elements that play a role in Google’s complex algorithm. It is important to remember that search engine optimization is an ongoing process that requires constant attention and adaptation.

By implementing the right strategies and focusing on these ranking factors, you can increase your chances of achieving better rankings in the search results and attracting more organic traffic to your website. Remember to create unique and relevant content, optimize your page speed, build authority through quality links, and always keep the user experience in mind.

Whether you are a new website owner or an experienced SEO specialist, it is important to follow the latest trends and changes in search engine optimization. Google is constantly updating their algorithm to deliver better search results to users, so it’s important to stay updated and adapt your strategy accordingly.

Thank you for following our list of “100 ranking factors”. We wish you the best of luck with your search engine optimization and your continued work to improve your website’s visibility on Google. Keep learning and experimenting and your results will show over time.

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